Alfredo goodyear (or Buenaño)
WHO I AM

I was born in Colorado, and raised between San Francisco and Venezuela with a family of architects that fed me with all-things-design, and made me the passionate human being I am today. 

Throughout my life, I had the opportunity to travel a lot,  which shaped my professional work as visiting different countries widened my design perspective.  The Goodyear Agency is my main love, but you can also find me creating stories at Dot’x: a group of minds working together develop an idea which evolves to a product that exceeds team’s expectations with a character of its own, and this is what I created in both. 

Graphic Designer by education and a creator by nature, I design experiences. I strongly believe that we, the designers, are storytellers and it’s our job as visual communicators to discover what is the core of a company or brand and build an ecosystem that supports that narrative. I am moved by helping people get clarity on the core identity of their goals and projects.

WHAT I  DO

With over 10 years of experience, I gave life to hundreds of brands through design: with strategic thinking and close collaboration with the client, we work together to discover the brand’s unique story and identity that is later on brought to reality by design. 

A color palette, photography, a specific typography, videos and sound are some of the aspects that build a brand, besides the offer. Your brand image makes a statement, it creates a character, an ideal, it communicates your values and a point of connection with your customer. So the question is, what is the story you want to tell? 

LET’S WORK TOGETHER

Clients

Services

Art Direction
Brand Identity
Graphics
Web Design
Exhibitions
Print & Editorial Design
Photography
Packaging Design
Illustration
UX/UI Design
Product Development
Presentations
Research

Contact

Miami, FL
alfredogoodyear@gmail.com