Alfredo goodyear (or Buenaño)
WHO I AM
I was born in Colorado, and raised between San Francisco and Venezuela with a family of architects that fed me with all-things-design, and made me the passionate human being I am today.
Throughout my life, I had the opportunity to travel a lot, which shaped my professional work as visiting different countries widened my design perspective. The Goodyear Agency is my main love, but you can also find me creating stories at Dot’x: a group of minds working together develop an idea which evolves to a product that exceeds team’s expectations with a character of its own, and this is what I created in both.
Graphic Designer by education and a creator by nature, I design experiences. I strongly believe that we, the designers, are storytellers and it’s our job as visual communicators to discover what is the core of a company or brand and build an ecosystem that supports that narrative. I am moved by helping people get clarity on the core identity of their goals and projects.
WHAT I DO
With over 10 years of experience, I gave life to hundreds of brands through design: with strategic thinking and close collaboration with the client, we work together to discover the brand’s unique story and identity that is later on brought to reality by design.
A color palette, photography, a specific typography, videos and sound are some of the aspects that build a brand, besides the offer. Your brand image makes a statement, it creates a character, an ideal, it communicates your values and a point of connection with your customer. So the question is, what is the story you want to tell?
Print & Editorial Design