CAMPAIGN
/
SYSTEM
/
ACTIVATION
Effervescent Energy
(
3
)
/ About the project
AMIN.O. ENERGY Sparkling expresses energy as something felt in the present moment. A feeling of joy, clarity, and engagement as life unfolds.
This work defines an effervescent expression of energy, capturing how movement, hydration, and focus come together in moments that feel alive.
/ Brand
Optimum Nutrition
Energy lived in the present moment.
/ DEFINING THE WORLD
The work centers on expressing how energy feels.
Joy in motion, a sense of freedom to stay present as activity unfolds.
This world is built from vibrant, everyday moments.
Energy appears through behavior and expression, not intensity or performance.
The visual system captures these moments as snapshots.
Each frame feels immediate, human, and alive.
/ The System
The system is designed to support repetition without losing feeling. Each moment stands on its own, yet belongs to a shared world. Energy remains recognizable through tone and behavior, allowing the expression to adapt across contexts while preserving its sense of presence and ease.
Flavor cues are woven into the system as sensory signals. Color, texture, and composition reinforce immediacy and enjoyment, allowing energy to register as something felt as much as understood. The product integrates naturally into these moments as part of the rhythm of everyday activity.
/ EFFERVESCENT ENERGY
AMIN.O. ENERGY Sparkling expresses energy as something felt in the present moment. A feeling carried through movement, enjoyment, and everyday activity.
The world holds together through feeling. Energy appears accessible and alive, experienced in the moments that make up life.
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